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The Nordis Direct leadership team is well-versed in integrating offline and online strategies seamlessly.

  • Nordis Direct, Inc.

  • 4401 NW 124th Avenue
  • Coral Springs, FL 33065-7636
  • 954-323-5500 voice
  • 954-323-0100 fax
  • 1.800.208.1169 toll free
  • ...................................................
  • » Click here for directions

The Nordis Direct senior management team comprises many of the most seasoned professionals in the Direct Marketing industry. The senior management team strives to bring you the latest in direct marketing technology and is continually researching and developing innovative solutions to meet your growing marketing needs.

As Nordis Direct’s original founder, Ronnie continues to lead a team of highly-experienced direct marketing executives behind this South Florida-based, multi-million dollar direct mail services firm.

An entrepreneur from the start, Ronnie began his career as a North Miami Beach Baskin-Robbins ice cream store owner. After a successful 5-year retail run, Ronnie envisioned opportunity in the fundraising arena and launched Nordis Network, raising more than $50 million for schools and youth groups throughout America. By 1996 Ronnie expanded the company; adding direct marketing and mailing services into the mix and selling off the fundraising arm, to grow Nordis Direct into the lucrative direct marketing services organization it is today.

Ronnie is a longtime member of the DMA, FDMA, ARDA, MFSA, the USPS Postal Customer Council, Coral Springs Economic Development Board, and an active supporter of local charities, including the Cystic Fibrosis Foundation, Juvenile Diabetes Research Foundation, Crohn’s & Colitis Foundation of America, March of Dimes and the American Cancer Society.

As Chief Technology Officer, John is responsible for the technology strategy at Nordis Direct, as well as resource and infrastructure planning and management.

With over 20 years' experience as a programmer, architect, consultant, and manager, John brings extensive skills in a variety of technologies, methodologies, and industries. He has served as an architect and manager for Arthur Andersen and The Home Depot and has experience in hospitality, retail, financial services and software industries and most recently, John was the Vice President of Engineering for Pentaho, an open source business intelligence software provider.

John holds a BS degree in Computer Science from Western Kentucky University and an MBA degree from the University of Illinois.

As Vice President of Finance, Ira leads the accounting, finance, and human relations facets of the organization. Ira joined Nordis Direct in January 2000 to manage operations and the production facility. In 2002, Ira re-focused his efforts to the financial side of the business and later that year was promoted to Vice President of Finance.

Prior to joining Nordis Direct in 2000, Ira owned a successful food service distribution company, which he built from a startup into a $15 million dollar organization. Ira has an extensive background in cost accounting, operational infrastructure, computer applications, and warehouse distribution practices.

Ira earned his B.A. from Florida Atlantic University.

As Vice President of Direct Mail Services, Deborah oversees the day-to-day operations of the client services and production departments… a leadership role she’s held since April, 2004.

Deborah is a 20 year veteran of the direct marketing industry. Her successful career includes executive and managerial positions with several noteworthy corporations including Sun-Sentinel Direct, Data Decisions Corporation, AccuDocs (formerly Strategic Marketing Systems), Harte-Hankes Direct Marketing of Florida, Advo Systems, Inc. and Precision Response Corporation.

Deborah’s unique skill set combines direct marketing, management and client services expertise. She creates and executes successful direct marketing programs; implements critical project management team building strategies to achieve maximum productivity; and effectively develops and manages Nordis Direct client relationships.

Deborah is an active member of the DMA and FDMA.

As Vice President, Business Development, Richard is responsible for overseeing the business development team, establishing key business partnerships within our core industries, as well as the development and implementation of corporate marketing and sales strategies.

Richard joined Nordis Direct in 1999 as a sales executive to build the company's critical document client base. He quickly moved up to the role of Director of Document Management, responsible for new business development and managing the implementation of personalized, critical communications programs for new and existing clients. Richard has been instrumental in securing key, long-term clients within the Vacation Ownership, Medical Billing, Collections and Financial Billing sectors. In 2010, Richard was promoted to his current position of Vice President, Business Development.

Prior to Joining Nordis Direct, Richard managed production operations for Postal Center International (PCI), where he also held positions in data processing, customer service and sales.

Rich is a member of the DMA, FDMA and ARDA.

As advisor, Sterling, the newest member of the Nordis Direct executive team, oversees company operations to ensure achievement of budget and financial goals; strategic planning, and overall direction of finance, product development, delivery, operations and customer care.

Sterling is a former Accenture Associate Partner who has held senior executive roles in the timeshare industry. His experience spans numerous industries and continents.

During his tenure with Arthur Andersen/Andersen Consulting/Accenture he worked across multiple industries including financial services, manufacturing, distribution, real estate, communications, and travel/transportation. His specific expertise was a unique combination of finance, technology, and human performance and he was responsible for the development and deployment of two methodologies for software engineering and workforce performance. He was also a founding member of Andersen’s Advanced Technology Group, serving as a firm-wide expert on software design and development.

Sterling received his B.A. from Florida State University.

As Director of Production Operations, Mike is responsible for managing the day-to-day activities of the production department; with a focus on implementing process improvements and quality control As a hands-on leader, Mike’s focus is to streamline the production operation; maximizing cost efficiencies while increasing output levels.

Mike brings over 17 years of experience in the direct mail industry to Nordis Direct, earning an impressive track record in management of production operations and client services departments for companies such as Access Direct Systems, Inc., Antares-ITI, and Design Distributors, Inc.

Mike earned his B.S. degree in Marketing; Minor in Management, from Colorado State University; and is an MFSA member.